Lost in Cyberspace?

For any business, the Internet can be very competitive environment, and it can be difficult to rise to the top of search engines, getting maximum exposure.  Search Engines, such as Google, MSN, and Yahoo, have evolved over the years, and the methods by which they list web sites continue to get more and more complex.  Through our experience, Lakes Area Web Services has developed a proven method to improve your natural Search Engine rankings through an extensive process of analysis and implementation.

Our Process

Through our experience, we have found that the best Search Engine Optimization results have come from clients that understand who their customers are, and how their customers will search for their website.  In most cases, we will make initial recommendations based on our findings and work with our clients to refine them based on their needs.  Here are the steps of that process.

• Keyword research - We will research the keywords that relate to your business, to find out what words or phrases are most commonly used to find your products or services.




• Competition research - Along with researching how your customers will find you, it is important to research how your customers are finding your competition.




• Analysis of web site code - For existing websites, it is important for us to review your HTML code to make sure that it is properly organized and written, as this often plays an important role in how you are ranked.




• Verification with Google - Google is the largest Search Engine in the world.  It is important to verify that your site is being listed properly with them.




• Creation of unique Page Title, Page Description, and Keyword metatags for each page - Based on the information we have gathered, we will create these necessary items to be inserted into your HTML code to create better Search Engine Recognition throughout your site.




• Creation of a site map - A site map is an important part of proper Search Engine Optimization.  We will create one that is compatible with Google and the other major Search Engines.




• Submission to search engines - While not nearly as important as it once was, submitting your site to the Search Engines is still a good idea, especially after a re-design or significant content changes.




• Submission to Online Directory Project (ODP) - The ODP is the largest, most comprehensive human-edited directory of the Web.  Submission of your site to this directory increases your standings with all major search engines.




• Copy revision - Often times, we will assist our clients in revising their copy to make it more Search Engine friendly, or to increase the visibility of certain important keywords or phrases.




• Addition of heading tags - Heading tags are given more weight by Search Engines than regular body copy.  We assist our clients in using them wisely to reinforce your overall keyword theme.




• Addition of alt image tags - Creating descriptive text for images, using Alt Image tags is another great way to enhance your keyword message.




• Addition of anchor text - Anchor text is also given more weight by Search Engines than regular body copy.  We will make recommendations of ideal locations and words to link to other areas of your site to generate more recognition of those keywords.

Contact Us Today for More Information!